HOW RISK, PROCESS AND ENGAGEMENT
ARE SAVING THE ART OF DANCE IN NYC
By Melissa Riker
Process and Engagement – what is process, being ”process oriented”, or
“process driven”? Why are presenters and artists talking about it so much?
What does it have to do with
this overused word…”engagement”?
Why does process
matter?
Why would ANYONE be
interested in the mess it takes to create a clean, beautiful performance? Don’t they only care about final
product?
Today I’m looking at four
points that have made process a part of everyday artist vocabulary and
engagement the buzzword of the past four years….and why this conversation is
the way to SAVE DANCE from a Contemporary Eric future.
These are my thoughts as an
artist that landed in NYC for good in 1997, danced with companies until
focusing on my own work in 2006.
PROCESS
The “Process” conversation -
Why has process become so important?
After Sept 11, 2001, EVERYTHING
changed. The entire landscape of NYC art changed. Funding for the arts disappeared
in NYC (trauma, people suddenly leaving the city, money locked, general fear,
war, etc…). Choreographers who were on the edge of breaking through between
2001 and 2003 were dragged through the funding desert –project after project
crashed and burned from lack of support.
We began limping back in
2005, growth seemed possible, but the hit of the preceding 4 years had taken a
toll on NYC artists. There was a
sense that nothing was safe, and we should just keep creating with whatever was
in front of us – we had to stay scrappy.
With the global financial
crisis in 2008 (Lehman Bros. crash, etc), we entered a new era of dance-making. This time
period created some gorgeous dances, but also spurred the community into a “just
make a dance” mode, in no time at all, with as little cost as possible.
NYC dance was weakening, as
if the craft of choreography was getting lost. Sure, there are a million funding reasons for this – but the
final reality is just as hard. Our
work was losing global esteem and being seen as “less than”.
I believe the process
discussion moving out of Movement Research and into the mainstream
of the field is a rebound from this.
Dance/USA’s Engaging Dance Audiences (EDA)
was a beautiful answer from Dance/USA and the Doris Duke Foundation to the
above issues. A clear means to save live art from a television and you-tube
watching population.
PROCESS
The craft of choreography
takes investigation. Sure, I’ve
created one or two of my favorite dances after waking up from a short nap, they
were clear and crisp in my head, I found the dancers, and we built the dance. But that doesn’t mean it was perfect
immediately, it just means the inspiration was crystal clear. There still needs
to be work done. We have to allow
ourselves the TIME to play. To make mistakes, to EDIT and to discover the
landing point on the cross-roads between what we THINK the dance is about, and
what it ACTUALLY IS.
PROCESS AS ENGAGEMENT
Knowing our own WHY helps us
make our dances. This why is how
we choose our topics, choose our dancers, and generate movement. It isn’t often linear, takes hours and
often makes a mess before it makes something riveting (sometimes it makes
something really great, then a mess, then something nice, then another mess…)
THE MESS is the only way in.
Our audiences admire dance,
but often feel like they don’t “get it”. Allow them inside our realm, let into
the “how/why” of what we do ---- so much more would become clear. I believe in breaking down that wall.
WTF is ENGAGEMENT?
The potent ideas behind increasingly popular notions of “True
Engagement” or “Deep Engagement” or “Active Audience Engagement” are too often
obfuscated by mucky marketing lingo. For me, EDA’s’
current working definition of ENGAGEMENT is clear, straight-forward, and true:
- Invites audiences to be participatory rather than
passive and values their involvement. By being actively two-way rather than
presentational, it empowers people to better understand, appreciate, and
connect with the meaning and impact of the art experience.
- May be tied to specific performances, but also may
occur independently. Some practitioners see "audience engagement" as blurring
the line with the art making itself. It deepens relationships with
existing viewers and also builds connections among prospective audiences.
- Plans in good faith that a more knowledgeable and
involved audience will lead to better sales or donations and will attract
new faces. The
outcomes of engagement practices, however, are not attendance or ticket
sales alone, but other kinds of impacts. It appreciates that everyone will
react differently to the art, and celebrates the diversity of impact.
- Inevitably involves risk, investment and innovation.
It’s no wonder there are so
many questions around what it is…
True engagement is a
complicated, fantastic thing that is clearly so much more than $$ and butts in
seats.
It is about RESCUING LIVE
art from itself and it’s self-referential tendencies, opening it up to welcome
in the world beyond our insular community.
It is about LETTING YOUR
AUDIENCE IN so they become your COMMUNITY.
A community is deeper than
fans, who may love the final product of an artist’s work, and more informed
than a one-time audience member.
They are committed to art and art making. They understand and appreciate
the work of an artist, and they can excitedly translate the creative problem
solving that they’ve witnessed in our process to their own lives.
Be brave. Take a risk. Let
them in. You will both appreciate
it and learn from it.
Have questions? Come join us at Hotel New Work: REVEALING DANCES this Sunday, 3pm at TheaterLab 357 W. 36th St, 3rd Fl.
Have questions? Come join us at Hotel New Work: REVEALING DANCES this Sunday, 3pm at TheaterLab 357 W. 36th St, 3rd Fl.
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